We're a(n) EXPERIENCED HANDS ON CREATIVE SENSATIONAL FEEL GOOD SMASHING EXPERIENCED PR agency

A CAMPAIGN THAT MAKES SENSE

When launching the new Niamh Pinsa Mix, we deliberately chose not to build a traditional influencer marketing campaign. Instead, we looked at how we could integrate the brand naturally into a format people already know and love. Together with Freddy Eats World, we created a unique Pinsa Rating Series: a three-episode content format that put creativity, authenticity and great food at the center. In each episode, Freddy unexpectedly showed up at the door of a different creator, creating an element of surprise from the very start. Together, they finished a homemade pinsa recipe, tasted the result and ended with Freddy’s honest and recognizable review. The guest chefs? Lorentia Veppi, Eleonore Van Bavel and William Daniel Verhaeghe, each bringing their own personality, kitchen and topping combinations to the table.

The result? A campaign that felt spontaneous, playful and relatable, while giving the new Niamh Pinsa Mix a natural place within Freddy’s format. Mouthwatering content, authentic engagement and a launch that inspired people to recreate their own pinsa at home. Sometimes the most effective way to make a product shine isn't by creating a new campaign around it, it's by finding the right format and letting the story unfold naturally.

FROM CHALLENGE TO OPPORTUNITY

For this project with the Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), the opening of the 11-day exhibition “In Full Bloom” by Gert Voorjans coincided with our press days. Rather than treating this overlap as a challenge, we turned it into an opportunity by actively connecting both narratives. We worked with floral artist Mark Colle to create a bespoke installation inspired by our press day invitation, a subtle nod that linked both worlds and sparked curiosity among our guests. For the expo's opening, we curated a targeted press and influencer experience with an exclusive guided tour by the curator and artists, followed by an immersive closing moment in the museum’s grand hall. The result: a seamless integration of cultural moment and PR activation, where timing became an advantage rather than a constraint.

FLUENT IN COMMUNITY

TIMING IS EVERYTHING

Philips Hue, a leader in smart lighting, seamlessly blends design with functionality, creating the perfect scene for any mood or occasion. Sounds good, but it was time for press and influencers to truly experience the power of light. The perfect timing? An evening in November at 4.55pm - at sunset - as we need the right lighting the most during the dark winter months. We spent the evening at the stunning architect's home of Liene Meneve and William Hakelbracht. What made it work? An exclusive look inside the house, decorated by Liene, with lighting by Philips Hue and WiZ Lighting. Food was served by local HOP gastrobar and a special performance done by the talented TEUN - remember her name, as she will soon be filling big stages. We ended the evening in the colourful and playful WiZ Roasters coffee bar, a room full of WiZ lighting and ‘on trend’ sweets. A perfect way to “WiZ everyone a good night”! We've welcomed over 30 journalists & influencers such as Sabato, Weekend Knack, Billie magazine, Trends Style, It's on the third floor, Sumeyya Ata and many more. The event itself led to over 50 - organic - stories and posts reaching more than 260.000 consumers.

CONNECTION OVER COMMERCIALISATION

SUPERFOOD WORKSHOP

PR SMALL TALK

ADDING A LOCAL TOUCH

FROM CORNY TO TRENDY

Getting rid of the old-fashioned image of ‘Gentse azalea’s’. A local houseplant with beautiful lace-like flowers and a long flowering time. However mostly known as a plant seen at your grandma’s house. That’s why we gathered 11 tastemakers for a deep dive in the azalea industry. Starting with a tour of the azalea nursery, followed by an inspiring mini-garden workshop with renowned interior designer Sophie Peelman and secluded by a high tea in the middle of a greenhouse full of Gentse azalea’s. Reaching a whopping 300.000 people with 67 posts & stories, 476 engagements and tons of incredibly positive reactions towards the event and of course, the Gentse azalea.

GET PERSONAL

When we met Nathalie Klockaerts, a young Belgian designer, and she shared the story on how she always dreamed of having her own fashion label we couldn’t help but be in awe of her fierceness & positive energy. A very personal story with ups & downs that deserved to be shared. And that exactly what we did. We shared her story, her dream and vision of the future as if it were our own story. Leading to massive media attention & as the cherry on top a 4 pager in Sabato magazine!

INFLUENCER MARKETING MEANS RESONATING WITH THE RIGHT AUDIENCE

“Reaching a core target group is done by collaborating with key ‘players’ that resonate with that audience. By connecting and communicating with them in places they 'hang out', both physically and digitally.” 

 For the Philips OneBlade campaign we worked with talented producer Chuki Beats to create an exciting TikTok beat using the unique sound of the OneBlade shaving tool. Our goal was to be disruptive, connect with young adults and build a lively community of TikTokkers inspiring each other whilst getting ready for school, work, a party, or a date.  The campaign was a big success, getting lots of attention through a powerful out-of-home campaign at Brussels Central station, media coverage, and plenty of online vibes.

EACH MEDIUM NEEDS A DIFFERENT APPROACH

BEING DISRUPTIVE IN A TRADITIONAL PRESS LANDSCAPE

Philips OneBlade redefined Valentine with an unconventional approach. The idea? Get noticed amongst all ‘cliché’ press communication. Easy, #sayitwithyourchest! Research revealed that 61% of Belgian men are influenced by their partner's opinion when it comes to their styling choices. Time to give something back and surprise those loved ones with a love message, from the chest! Together with creative agency ENFNTS TERRIBLES, HMU artist Sanne Schoofs and photographer Sloan Laurits we created showstopping imagery that didn’t only take on Belgian media but also social media accounts across borders.  Remember the power of love!

PERSONAL BRANDING AND IMAGE IS OUR FORTE

Amandine de Paepe, founder of Insentials asked us to help her gain credibility as a food scientist in Belgian media. That she wrote a book on the impact of a healthy liver on our lives opened lots of doors. Fast forward 1 year, Amandine is featured as an expert all over Belgium; talking on Radio 2, Joe FM, Vivacité and La Matinale (Bel RTL). Doing interviews in Het Laatste Nieuws, Gezond magazine, knack.be, De Morgen, Tendens TV, Feeling, Weekend Knack, VRT nws, ... & winning the Veuve Clicquot Bold Future award.