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Put your money where (y)our mouth is (aka our cases)

PHILIPS HUE

TIMING IS EVERYTHING

PHILIPS HUE

TIMING IS EVERYTHING

Philips Hue, a leader in smart lighting, seamlessly blends design with functionality, creating the perfect scene for any mood or occasion. Sounds good, but it was time for press and influencers to truly experience the power of light. The perfect timing? An evening in November at 4.55pm - at sunset - as we need the right lighting the most during the dark winter months. We spent the evening at the stunning architect's home of Liene Meneve and William Hakelbracht. What made it work? An exclusive look inside the house, decorated by Liene, with lighting by Philips Hue and WiZ Lighting. Food was served by local HOP gastrobar and a special performance done by the talented TEUN - remember her name, as she will soon be filling big stages. We ended the evening in the colourful and playful WiZ Roasters coffee bar, a room full of WiZ lighting and ‘on trend’ sweets. A perfect way to “WiZ everyone a good night”! We've welcomed over 30 journalists & influencers such as Sabato, Weekend Knack, Billie magazine, Trends Style, It's on the third floor, Sumeyya Ata and many more. The event itself led to over 50 - organic - stories and posts reaching more than 260.000 consumers.

BIBS

CONNECTION OVER COMMERCIALISATION

BIBS

CONNECTION OVER COMMERCIALISATION

In an era where digital technologies play a major role, young parents face new challenges. Terms such as 'sharenting' and 'kidfluencen' are increasingly common. BIBS, the premium danish baby brand, wants to start this conversation and support parents with relevant information and products that match their needs and values. A true case of connecting with your audience over pure commercialisation. The campaign was brought to life through mom influencers who engaged in that same conversation with their own followers. And on top of that together with Suf Studio we created BIBS GIFs for social media, to encourage young parents to think before they share. Not to point fingers, but to create awareness.

BIOTONA

SUPERFOOD WORKSHOP

BIOTONA

SUPERFOOD WORKSHOP

The key to organizing a successful event? To inspire, to connect and to get the storytelling straight. For Biotona, a key player in the superfood industry, we organized an inspiring workshop/lunch led by creative chef Josefien Smets aka yosogreen. Our goal was to invite like-minded people to get their hands dirty and to broaden their insight into the world of superfoods. It's safe to say all attendees left inspired and fulfilled.. as did we!

OSERIEUX X MY CUP OF TEA

PR SMALL TALK

OSERIEUX X MY CUP OF TEA

PR SMALL TALK

Two times a year we invite journalists and content creators to join us during our press days. We showcase novelties, tell our clients's stories and try to make news land. Our forté? To find unique locations that have a wow-factor. This time we asked our contacts to join us for a PR small talk in one of the suites of Mix Hotel in Brussels. A successful moment where relationships are built and bonds are forged.

Looye

ADDING A LOCAL TOUCH

Looye

ADDING A LOCAL TOUCH

Looye, a dutch company known for its delicious Honingtomaten, released an Eastern Stollen (Paasstol) recipe using their tomatoes and wanted it to be known in Belgium. We've decided to add a local, Belgian touch by collaborating with Bakkerij Funk. A trendy, plant based bakery in the center of Antwerp. Funk reworked the Eastern Stollen recipe, using sourdough, pesto & Looye Honingtomaten. We invited content creators and journalists to participate in a workshop, making the Eastern Stollen & croissants. Led by Bakkerij Funk starring Looye's Honingtomaten.

VLAM - Gentse azalea

FROM CORNY TO TRENDY

VLAM - Gentse azalea

FROM CORNY TO TRENDY

Getting rid of the old-fashioned image of ‘Gentse azalea’s’. A local houseplant with beautiful lace-like flowers and a long flowering time. However mostly known as a plant seen at your grandma’s house. That’s why we gathered 11 tastemakers for a deep dive in the azalea industry. Starting with a tour of the azalea nursery, followed by an inspiring mini-garden workshop with renowned interior designer Sophie Peelman and secluded by a high tea in the middle of a greenhouse full of Gentse azalea’s. Reaching a whopping 300.000 people with 67 posts & stories, 476 engagements and tons of incredibly positive reactions towards the event and of course, the Gentse azalea.

SKÓN SUITS

GET PERSONAL

SKÓN SUITS

GET PERSONAL

When we met Nathalie Klockaerts, a young Belgian designer, and she shared the story on how she always dreamed of having her own fashion label we couldn’t help but be in awe of her fierceness & positive energy. A very personal story with ups & downs that deserved to be shared. And that exactly what we did. We shared her story, her dream and vision of the future as if it were our own story. Leading to massive media attention & as the cherry on top a 4 pager in Sabato magazine!

Philips OneBlade

INFLUENCER MARKETING MEANS RESONATING WITH THE RIGHT AUDIENCE

Philips OneBlade

INFLUENCER MARKETING MEANS RESONATING WITH THE RIGHT AUDIENCE

“Reaching a core target group is done by collaborating with key ‘players’ that resonate with that audience. By connecting and communicating with them in places they 'hang out', both physically and digitally.”

For the Philips OneBlade campaign we worked with talented producer Chuki Beats to create an exciting TikTok beat using the unique sound of the OneBlade shaving tool. Our goal was to be disruptive, connect with young adults and build a lively community of TikTokkers inspiring each other whilst getting ready for school, work, a party, or a date. The campaign was a big success, getting lots of attention through a powerful out-of-home campaign at Brussels Central station, media coverage, and plenty of online vibes.

View the TikTok post

KickCancer

EACH MEDIUM NEEDS A DIFFERENT APPROACH

KickCancer

EACH MEDIUM NEEDS A DIFFERENT APPROACH

“Working with media means continuous contacts to get your message across. Making sure you have a good story for them to tell. And then pull all the strings you have. Never give up, always believe in your good cause.”

For the sixth time in a row, the Belgian organization KickCancer gathered over 2.300 runners & walkers during Run to Kick for a good cause: curing all kids cancer. And did they get noticed! We focused on putting forward the KickCancer mission with powerhouse and founder Delphine Heenen and the sensational stories and testimonials of oncologists, experts and affected families. A strategy that led to more than 60 press articles, radio & TV interviews reaching over 16 million people. What’s even better? KickCancer collected more than 1.200.000 million euros that will be used in its entirety for much-needed research into children’s cancer.

Philips OneBlade

BEING DISRUPTIVE IN A TRADITIONAL PRESS LANDSCAPE

Philips OneBlade

BEING DISRUPTIVE IN A TRADITIONAL PRESS LANDSCAPE

Philips OneBlade redefined Valentine with an unconventional approach. The idea? Get noticed amongst all ‘cliché’ press communication. Easy, #sayitwithyourchest! Research revealed that 61% of Belgian men are influenced by their partner's opinion when it comes to their styling choices. Time to give something back and surprise those loved ones with a love message, from the chest! Together with creative agency ENFNTS TERRIBLES, HMU artist Sanne Schoofs and photographer Sloan Laurits we created showstopping imagery that didn’t only take on Belgian media but also social media accounts across borders. Remember the power of love!

Amandine de Paepe

PERSONAL BRANDING AND IMAGE IS OUR FORTE

Amandine de Paepe

PERSONAL BRANDING AND IMAGE IS OUR FORTE

Amandine de Paepe, founder of Insentials asked us to help her gain credibility as a food scientist in Belgian media. That she wrote a book on the impact of a healthy liver on our lives opened lots of doors. Fast forward 1 year, Amandine is featured as an expert all over Belgium; talking on Radio 2, Joe FM, Vivacité and La Matinale (Bel RTL). Doing interviews in Het Laatste Nieuws, Gezond magazine, knack.be, De Morgen, Tendens TV, Feeling, Weekend Knack, VRT nws, ... & winning the Veuve Clicquot Bold Future award.